The Fox International Group has announced that Salmo brand manager, Matt Rand, has been promoted with immediate effect to the role of Fox Rage & Salmo brand manager.
Matt has played a key role in the success of Salmo throughout Europe and America since the acquisition of the brand by Fox in 2016 and as a result he now takes on the additional responsibility for the Fox Rage brand in all territories.
Matt told T&G: “I was part of the Fox International angler team when Fox Rage began, so this is a brand that means a lot to me personally. The predator brands within the Fox portfolio have so much potential and I’m really looking forward to helping realise this with new innovative product developments and growth in all markets.
“At Fox we are lucky to not only have one of the strongest teams behind the scenes, but we also have an incredible amount of talent within our angler team worldwide. I’m sure as a result, we’ll see all predator brands continue to grow from strength-to-strength – watch this space!”