“It’s discipline that we’ve championed from the very beginning,” says Air Arms’ managing director, Claire West.
Claire is talking about Target Sprint, an exciting and very accessible form of target shooting loosely based on the Nordic biathlon, but with no skis!
“Target Sprint breaks the mould. You run. You shoot. You run. You shoot. It brings athletism to shooting. It brings precision. You need to control your breathing and whilst being a serious and competitive sport, it is also great fun. And that’s the key – make things fun, and you appeal to younger and wider audiences, and that’s how you grow the market!”
The discipline debuted in 2013 and but only started to gain some real traction in the UK in 2016 thanks to British Shooting, Air Arms and the increasing success by the British team on the International circuit.
T&G is talking to Claire on the eve of the company launching a new rifle, specifically developed for Target Sprint, the eagerly awaited TS400, and just days before the ISSF Target Sprint in Korea – an event in which Team GB has high hopes of a medal.
“The original Target Sprint rifle was our MPR Sporter,” says Claire. “The new TS400 looks very similar but features a newly designed cocking mechanism which aids the speed. We are also offering a much greater choice for the consumer with a stock wrapping service. We’ll have more news on this next month!”
“Nobody does what we do,” continues Claire. “We dedicate a lot of time and resources in to promoting the positive side to Airgun Shooting and bringing in a new audience is key to the longevity of our Industry.
“It’s why we launched the Air Arms Experience – to introduce target shooting to more people.
“The Air Arms Experience is supported by all of the leading UK Target Shooting organizations such as British Shooting, UKHFT, BFTA and UK Benchrest and allows people to try all disciplines of target shooting in one place. They can find out what they like most and focus on it. Everyone is different. Target Sprint features heavily in our platform and it’s very popular, especially with younger shooters.”
You can learn more about Target Sprint, 10m Pistol, Bench Rest, HFT and FT during the next Air Arms Experience, which will be held during the Midland Game Fair at Weston Park, 15th & 16th September.
Air Arms products are available to the trade via Deben Group Industries Ltd.