This privacy policy sets out how we use and protect any information that you give us when you use this website.
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th of May 2018.
What we collect
We may collect the following information:
name and job title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Hinders, one of the UK’s leading bait companies, has appointed Mark Pollard as a consultant. Mark’s remit is to develop a range of match and commercial baits for the Hinders brand. 

It’s been two and a half years since the death of David Hall, founder of publishing company David Hall Publishing. Tackle & Guns finds out how things have changed at the publishing house since he passed away.

It’s been a turbulent few years for David Hall Publishing (DHP Ltd.). Not only has it had to deal with the massive challenges that all publishers have faced, but also the loss of its high profile boss left the company with an uncertain future. “David never thought he was going to die,” said Sean O’Driscoll managing director of the company. It’s a strange statement considering David was told his cancer was terminal in September 2013. “Roger banned anyone in the company using social media during working hours and threated to sack any member of staff if they mentioned the word ‘Apps’.” Times were difficult and despite a certain amount of re-structuring including making a number of redundancies the company struggled to make the figures add up. Cherry was left with a company that was in decline and it was proving difficult to turn things around. “It was about this time last year that Roger and I sat down with Cherry and decided that the best course of action would be to seek new investment for the business. The alternative was not worth thinking about,” Sean admits. Discussions were had with a number of publishers and a deal was struck in March of this year. “We whittled it down to two interested parties – both in the publishing world and after meeting with Cherry, David Hall Publishing was sold to well-established publishing and e-commerce group, MyTime Media. “MyTime Media ticked all the boxes and although this is its first venture into angling it already operates across a dozen popular specialist hobbies and pastimes markets with audiences as dedicated as those found in angling,” says Sean. Its magazine portfolio covers radio controlled flying, model boats, stamp collecting, woodworking, quilting, sewing, horse riding, military modelling and craft stamping. AvTech Media, another group brand, owns Hi-Fi magazines and shows. Peter Harkness Chairman of MyTime Media who founded the company with CEO Owen Davies said: “Owen and I have grown this company steadily for 11 years by focusing on hobbies which create a real buzz and loyalty among their followers. Angling has been an obvious gap in our line-up and we have been looking at possible acquisitions for a while. We’re delighted to have concluded this deal with DHP. “Sean and Owen have plans to develop both the publishing and the events divisions of DHP and I am sure that David Hall’s legacy will flourish in our group.” DHP retains its own identity and has moved to a new HQ premises in Daventry – the town where it has traded for the past 12 years. The re-structuring undertaken included selling off the Tackle & Guns magazine and show plus closing Advanced Carp. It still leaves DHP publishing with a significant 2 Sean O’Driscoll managing director of DHP Mortimer and I use to visit him every Friday for well over a year for our management meetings while he lay in bed at home. He was the same old feisty character that the trade had grown to know over 30 years. We would regularly get a tongue lashing for not doing this or that and we would often come out of the ‘meeting’ agreeing that he would return to work on Monday. “Of course he never did, but as someone that had a history of fighting against the odds, it was always in the back of our minds.” On his death in March 2015 the company was left to his wife Cherry, who started the business with David and worked in it full-time up until about 10 years ago. Trading remained tough as a decline in traditional incomes streams and the increasing influence of the Internet impacted heavily on its profitability. “I think its fair to say that we struggled to see the positives of the Internet, but we certainly were not alone,” comments Sean. “We were very slow off the mark because we couldn’t see how we could monetise anything to do with digital.” It was also no secret that David found the whole social media arena and the on-line offerings difficult to understand. “David was very much a visionary when it came to print, but he did struggle with the ‘new publishing world’. So much so,” said Sean, “That he actually port-folio of brands including Total Carp, Match Fishing, Total Sea Fishing, Total Fly Fisher and Pole Fishing consumer titles as well as Tackle Trade World and Gun Trade World, two very influential trade publications. It also runs the popular Carp In The Park event and the 30 year-old Evesham Angling Festival. “The new investment is most welcome and we are already seeing the benefits through increased paginations across our titles and our first sustained magazine promotions for a number of years. This will see all of our titles either cover mounted or offer extra value over a six month period,” enthuses Sean. “I would hope the trade has also witnessed the strides we are making with our social media offering, particularly with Facebook. Those companies with more than one brand to look after understand the challenges that they are faced with. Ensuring each brand receives sufficient attention to attract strong engagement is critical and by no means an easy task. I feel confident to say that DHP now has the largest Facebook offering in the UK angling market.” DHP also has other Facebook pages including: Think Fishing, Carp In The Park, Tackle Hound, Stuff That Anglers Want, LURE (figures not included in above. “The Internet has forced many businesses to change direction and we are no exception. While we were slower than some to embrace the opportunities, our new investors see it as vital to our future. “As I look around the angling industry I think it is fair to say there are many examples of brands that we have helped grow since DHP was formed and that is something that we are all very proud of. By the same token we take pride in seeing many of our exemployees enjoying career success within the trade. “Now that things are starting to settle down it is vital that we work as hard as we can with the trade and help them get true benefit from our brands,” finishes Sean.

Angler, shooter, retailer and industry stalwart, Steve Collett, has a bee in his bonnet with regards to packaging. Seriously, where will it all end up? Well a lot of it... is on the banks!

Packaging, we all need it, whether it’s for merchandising purposes, or protecting the actual product, it’s needed, there is no doubt about that. But seriously, what the frig are some people thinking when they come up with these new-fandango packaging ideas for fishing tackle? I can remember walking into Fenwick’s in Wolverhampton, picking up a new reel and some bits, and putting them in a rucksack, before cycling to Bridgnorth on my BMX to catch feck all, but I didn’t have to go through the stress and trauma of getting into some hair-brained bit of packaging to get fishing! I recently purchased a PVC box/ come maggot tub/come thingy, you all know the product, yet this box was in another box, that was wrapped by something else, then I had to buy a plastic bag to put the plastic box, that was in a box covered by plastic in! Ok that wasn’t that traumatic, I’m being a bit of a drama queen, but then a week on, I purchased a seat box attachment… I counted sixty-two swear words before I got anywhere near opening it! Ten minutes in, I still couldn’t get into the product I wanted to use straight away, and out came the scissors! By now it resembled the first five minutes of casualty, you just knew something would happen! Even with scissors I still couldn’t get into the f@&£ing thing! Pliers were now employed, along with the scissors, and teeth as I tried hopelessly to get into this product that was double sealed, welded, thermonuclear protected against anyone ever using it. I did get into the product eventually, but was surrounded by cut off bits of plastic, sharp edges, and far too much crap for the product it held. As I stared down at the aftermath, I wondered what the manufacturer was thinking, and rapidly came to the conclusion that it was all down to merchandising. The plastic surrounding the product had a Euro slot in it so it could be hung up nicely in a shop and displayed properly, but have a guess where it was in my local shop? That’s right, it was on the bottom of a shelf, in a bait tub! I then wondered if all of this gubbins was to protect against theft. I donned my stripy jumper and a mask and proceeded to try and open one, giving up after ten minutes. I then turned my attentions to shoplifting steak and Gillette razor blades! Luggage is another bugbear. My shop looks like an advert for a cardboard box manufacturer these days rather than a fishing tackle shop. And what’s the first thing you do with the box? Watch the consumers in your shop. Look at what they do. Are they drawn to the product in the cardboard box or to the display item? What actually does the selling? I’m pretty sure you’ll Angler, shooter, retailer and industry stalwart, Steve Collett, has a bee in his bonnet with regards to packaging. Seriously, where will it all end up? Well a lot of it... is on the banks! COLLETT CONTROVERSIAL COLLETT CONTROVERSIAL find that the customer just opens it only to find it wrapped in a bag, in another bag that contains the bag that he wanted! The consumer doesn’t read all that silly slobber about it being 520 Deniers and based on the water repellent properties of an Amazonian tree frog, or how the ergonomic design helps you to carry water ten miles to a nearby African village, he looks at the price, and casts back to where he had seen a review. I’m wondering where this will all end. If maggots will become individually wrapped, or shotgun cartridges will come in single wrapped cellophane. Maybe airgun pellets will be supplied in six-foot high plastic containers replicating a squirrel. Surely there is a lot of money that can be saved by packaging, I’d be the first to sign up to a company that supplies stuff In a plain brown paper bag, or a reusable container. The merchandising part of it is up to the retailer not the manufacturer. Is this a case of shops just being lazy? I asked a shop owner the other day if he could get rid of the packing he had just given me; the box that came in a box that was boxed up, and supplied in another box and then put in a bag… He said he wasn’t allowed to! I give up sometimes, and despair when I get on the bank and see that same packaging strewn in the bushes. Surely as a trade we have an obligation to keep the banks and countryside nice and tidy?

Raytrade unleashes Bushmaster Firearms awesome bolt action 50c

From its match-grade chamber, out, the BA50 is built to shatter all previous expectations for long-range accuracy. A free-floated barrel, with 1 in 15” twist and 8-groove rifling is perfectly suited for harnessing sub-MOA accuracy from the .50 BMG. And its left-hand almost no recoil! Arguably the cleverest thing about this great little combo is the new compact case, which takes up almost no space at all and does not look like a gun case, so does not attract any suspicious looks when you are travelling with it. RRP £4,050 – a steal! operated, right-hand eject bolt-action and 10-round box magazine, ensure comfortable cycling with no need for the shooter to adjust position. The BA50 is also one of the simplest .50 caliber rifles to assemble and maintain. Its upper receiver locks to the lower receiver with RAYTRADE UK LTD T 01635 253344 E This email address is being protected from spambots. You need JavaScript enabled to view it. W www.raytradeuk.co.uk ASI LTD T 01728 688555 E This email address is being protected from spambots. You need JavaScript enabled to view it. W www.a-s-i.co.uk Versatility and flexibility, all rolled up into one superb little package... two integral pins, befitting the nation’s leading MSR manufacturer. Its full-length Picatinny rail accommodates a wide range of optics. And an Advanced Armament Corp Cyclops brake drastically reduces recoil, and allows for fast attachment of an AAC Cyclops silencer.