Company announces over 1200 new products across its brands

Pure Fishing has launched a stunning array of products across its brand portfolio, with exciting new gear from Hardy, Greys, Chub, JRC, Shakespeare, Mitchell, Abu Garcia, Penn, Berkley and Spiderwire. With over 1,200 new products added, there is something for all retailers, whether carp, sea, coarse or game orientated. Speaking to T&G at the firm’s Tamworth trade show, John Henderson, sales director for the company, said: “The product managers have pulled out all of the stops to create some ground-breaking products across the brands. “We are showcasing these to the dealers at the trade shows now – with consumer promotions to follow throughout 2018.” Though tight-lipped about the exact promotion, T&G understands that the company will be undertaking a highprofile approach to the consumer, with a huge in-store presence as well as promotion through the usual channels. Highlights of the trade show include a new high-end range of carp rods from Greys. The Xlerate range will be a shade under £400 and are stunningly attractive and packed full of the features you would expect in this price bracket. They are available in cork, duplon and Japanese shrink wrap versions. Using 3M’s proprietary Powerlux nano resin carbon, Greys has produced what it describes as its best carp rod ever. John continued: “The use of Powerlux in the Xlerate blanks enables us to make them lighter, stronger and more responsive. The technology utilises nano-sized spherical particles which form between individual carbon fibres providing a dense matrix throughout the blank. The result is increased sensitivity, resilience and strength. We expect the Xlerate range of rods to be a big hit with end-users in 2018.”